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NIA is a holistic healthcare platform, fostering Tanzanian's informed decisions for universal health coverage and equity.

Tanzania's Universal health coverage remains low, at about 34 percent. As a result, the majority of the population, especially those in informal sectors, rely on the direct cash payment (out-of-pocket payment) system when they want to access health services, which in most cases imposes huge financial risks and exacerbates poverty. NIA is built to bridge this gap.

In 2018, we conducted a survey accessing factors that limit health insurance affordability among 150+ small to medium-sized entrepreneurs (informal sector) and the leading factor among this group was the all-at-once high costs that are associated with majority health insurance schemes. In 2020, we mobilized a small group of Tanzanians in informal sectors to explore effective ways to bridge this gap, and that is how our solution NIA came about.